In my first contribution to Social Business News, I’m reminding organizations that want to align their social media messages to focus their efforts on leadership.
I find it pretty frustrating that so many social media advocates recommend “governance” or “policy” or “control” when an organization finds there are too many voices, not enough voices, or the “wrong” voices aiming to represent the organization online.
My post on Social Business News, “Too Many Wrong Messages On Social Media? Try Leadership, Not Control” outlines my argument and recommendations in full. Here’s the takeaway:
If your employees use social media to talk too much or not enough or not about the right things, that’s a leadership opportunity for you. Don’t concentrate on policing the perimeter with control tools and governance initiatives. Instead, lead from the core of your organization and help members learn to express the organization’s brand and demonstrate the organization’s values as they represent the organization.
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