B Corporation: Brand and Image

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www.law.arizona.edu/journals/alr/ALR2007/VOL493/Ayres-Brown-Final.pdf –

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Fair Employment Mark
Certification Magazine
WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: From Corporate Responsibility to Backstory Management

With a closer look you’d actually find that Actics is indeed a tool for exactly what you’re looking for:
1. Organisations make it transparent what they are doing to be socially responsible
2. They demonstrate tremendous courage in opening up for being measured publicly by their stakeholders & the public on how well they in reality are living up to their intentions
3. They show trust in their stakeholders to give constructive feedback, allowing the organization to improve!

WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: From Corporate Responsibility to Backstory Management

This is something new, and powerful. We already have an increasingly effective global NGO movement aimed at forcing whole classes of businesses into compliance with certification systems (think FSC timber, fair trade coffee, etc.). In his excellent book Branded!: How the ‘certification revolution’ is transforming global capitalism, Michael Conroy notes that a whole array of industries are now coming into compliance with third-party accountability systems that certify whether or not that company’s actions meet basic environmental and social standards. It’s not just coffee and chocolate anymore, but also mining, banking, apparel, chemicals and so on. If you’re in business, you can be sure that someone, somewhere has a certification system with your name on it.

Amazon.com: Branded!: How the Certification Revolution’ is Transforming Global Corporations: Michael E. Conroy: Books

Branded!: How the Certification Revolution’ is Transforming Global Corporations

Michael Conroy

Michael Conroy

HOW TO CITE THIS ARTICLE

Harquail, C. V. (2008, May 13). B Corporation: Brand and Image. CV Harquail. https://cvharquail.com/b-corporation-brand-and-image/

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