Social Intranet Design and Organizational Identity: Design for functionality and character
In a social organization, the design of digital social tools like intranets should reflect the organizational features that define the organization. These design features, no matter how subtle, can ‘auto-communicate’ […]
Make Distinctiveness Matter by Linking It To Organizational Purpose
Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique […]
7 Ways That Social Business Advice is Wrong for Your Organization
“Social Business” is coming to your organization, whether you’re ready or not. Social business tools, also known as enterprise social media or systems of engagement, are increasingly being advocated by […]
A Surprising Reason Why Website Logins Matter
Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two […]
Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness
Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But […]
Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link […]
Authentic Competitive Distinctiveness — It's all in the details
There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full […]
Does Your Social Media Policy Create a Platform for Racism?
I bet you don’t think it does. I bet you think that your social media policy, and your ‘create a blog for our business using other people’s user-generated content’- approach, […]
3 Ways That Employer Branding Can Benefit Current Employees
It’s easy to see how Employer Branding is useful to HR departments and potential job applicants. Employer Branding, the practice of marketing images of your organization as a desirable place […]
Are Your Social Business Systems Designed for Extraction or Contribution?
The move of social business systems into work organizations exacerbates a tension that’s built into every idea-intensive workplace. Idea-intensive workplaces ask employees to contribute not just the work of their […]