Why So Much Anger at the Girl Scouts?
Ever since I poked the beehive back in August with my post about Walmart and Girl Scout cookies, my blog and I have been receiving angry comments from people who […]
Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir
The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. […]
Girl Scouts Rebrand Their Cookies: "Every Cookie Has A Mission"
The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl […]
Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand
What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it […]
Readers’ Question: Can we shift to more authentic communication?
Last weekend Bob Sutton and I got a pair of emails from readers who are frustrated by a specific kind of inauthentic participation within their organization. They wanted some ideas […]
Ponies in the Snow
Heaven help you if you are a business that I care about, even if your business is no business of mine. I just finished up a 24-hour email exchange with […]
Does the iPad Signal a Change in Apple's Core Brand & Identity?
If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple […]
The (Feminist) Business Bloggers' Lament
In the past several weeks I’ve been working with two different groups of businesswomen, developing social-media based movements to advance social change in and around the workplace. Conversations with these […]
How Layoffs Have Evolved: From “Office Space” to “Up In The Air”
In the decade since its release, the movie Office Space has dramatized the corporate best of work-life dystopia. In Office Space, we’ve got the Lumberg, the red stapler, the TPS […]
Corporations as Persons: Steven Colbert explains this bad idea
If we were to list the top five or so Supreme (Court) mistakes of the last 200+ years, on that list would be the mistake in 1886 to treat a […]