Authentic Organizational Values at Smith & Nephew: The Greatest of these is …
Love. That was what I saw when I went to the home page of Smith & Nephew: UK & Ireland. I saw love, even thought that’s not what Smith & […]
Amazon's Pay Phrase: Behavioral Targeting or Identity Aspiration?
Has Amazon.com figured out something really personal about me? I’m wondering, because Amazon’s new Pay Phrase feature has me a bit disconcerted puzzled. Pay Phrase: Two words that mean….what, exactly? […]
The Phone Call That Changed My Life
Dared by GaryVee, inspired by Dr.Bret and Dave Rendall, and zen-ed out by Jonathan Fields, I’m posting my first vlog. As writers know, although “the first draft is always the […]
Meeting Gary Vaynerchuk
There are 3 things that really seem to validate a blogger: 1. Creating a s*&#%storm Breaking a controversial story and getting tens of thousands of new visitors and dozens of […]
Bias Bingo: Blending Branding and Learning
I love it when basic business science can be applied to important causes. So, I was excited when my favorite FemaleScienceProfessor pointed me towards a clever website designed to teach […]
Beyond an Online Dress Code: A ‘Look Code’ for Work Avatars & Employee Branding
We need to go beyond dress codes and consider “Look Codes” for the work avatars that employees use online. Online look codes will help employees translate the qualities of their […]
Twitter Lists: Coolness or Ease of Categorization?
Rethink the conventional ‘meaning’ of Twitter Lists. Now that Twitter lists have been rolled out more broadly, it’s possible for many/most of us using Twitter to create lists of those […]
7 Signs of Change at Comcast: What I've found so far
It looks like Comcast is, in fact, working to integrate its social media efforts into its internal systems. This integration of their customer contact efforts, along with internal leadership initiatives, […]
Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For
If you read TechCruch or pay attention to social media gurus, you might think that Comcast was really making progress towards becoming more customer-oriented. We hear a lot about Frank […]
Brandividuals are Old News
Brandividuals the term is rather new. Brandividials as a concept, not so much. Brandividiausl as a hybrid role of person-representative? They have been around forever. your definition refers to brandividual […]