Gilmore and Pine's Authenticity Paradox

Share

The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms:

  • If you are authentic, you don’t have to say you’re authentic.
  • If you say you’re authentic, then you’d better be authentic.
  • It’s easier to be authentic, if you don’t say you’re authentic.
HOW TO CITE THIS ARTICLE

Harquail, C. V. (2008, January 12). Gilmore and Pine's Authenticity Paradox. CV Harquail. https://cvharquail.com/gilmore-and-pines-authenticity-paradox/

Read more in Authentic Organizations

THE FLAGSHIP TOOL

The Feminist Business Model Canvas™

A one-page tool for building a business without sacrificing your values.

THE NEWSLETTER

Think differently about business. Every month.

The Feminist Future of Business is my free monthly letter on putting feminism to work in the businesses we build. Reconsider conventional business advice and explore feminist practices, one insight, tool, and framework at a time.

Free. Monthly. Unsubscribe anytime, and I'll never share your email.