Description
A generative business design tool for entrepreneurs who refuse to leave their values at the door.
The FBMC looks familiar enough that conventional business people will recognize the opportunity in your business. But it works differently. Instead of starting with market opportunity, it starts with your collective values and foundational strengths, then guides you through twelve elements (including Values Streams, a Simple Theory of Change, and your Vision-Mission-Purpose) that you won’t find on any conventional canvas.
Each element comes with questions designed to go deep: what your customers actually need, what your business genuinely contributes, what it costs in human terms, and how your revenue model can be generative rather than extractive.
Taught in business schools and entrepreneurship programs across the country, the Canvas merges the practical logic of Lean Startup with the co-creative power of feminist inquiry. Use it alone or with your team. You’ll come away with clarity about how you make money, what makes you distinctive, and how your business can promote flourishing without sacrificing stability.
Not a feminist? The Canvas works for any set of deliberately chosen values.