Mix Fake and Real, the Palin Way

People are hungry for authentic leaders and authentic organizations .  Assessing an organization’s authenticity or a candidate’s authenticity is one way that we gauge where to place our trust. To […]

Broken promises hurt twice as much

What hurts more: (a) An offensive organizational action or (b) an offensive action that displays inauthenticity? I vote for (b). An offensive action that displays inauthenticity hurts more than an […]

Tyson Foods lacks faith in its own identity.

When organizations are being authentic, they approach their problems by drawing on their identity. An organization that wants to be authentic must regularly find ways to translate its beliefs about […]