Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link […]
Re-creating Organizational Reputation Using Social Media: Not quite outdated ideas
As much as I love academic writing, conducting studies and developing theories, all of this work shares one acute problem — it takes forever to get from first draft to […]