Social Media Risks: Restoring trust when your brand mascot is a killer (whale)
The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) […]
Don't Let Personal Branding Stifle your Authentic Voice
There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles […]