Don't Tell Esty That Authenticity Is Getting "Old" — The Social Dynamic Between Crafters and Buyers is Timeless
“A deluge of vintage and artisanal products is now available online and through mass-market retailers. Has authenticity become just another fad?” Here’s a quick response to today’s New York […]
MAC's Apology for Juarez Makeup Line: Effective and Authentic
It’s not often that I get to follow up a post about an organization’s disappointing actions with a post celebrating that very organization’s next step. Given how easy it is […]
Musselman’s Applesauce Refocusing on Its Core Identity
Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of “who you are” can help your organization create a distinctive position relative to […]
The Lyin', the Which? , and The Wardrobe: Palin's new clothes cost her more than $150,000
Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the […]