Authentic Competitive Distinctiveness — It's all in the details
There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full […]
Can an organization be too different?: The Strategic Value of Optimal Distinctiveness
Can an organization be too different? I spend a lot of time with organizations that are trying to strengthen the perception that they are different, so that they can distinguish […]