Beyond Positioning: Establishing Authentic Optimal Distinctiveness
Every organization needs to establish optimal distinctiveness – a competitive position within your field, where you are similar enough to other organizations to be seen as legitimate, but different enough […]
How Social Media Reveals Invisible Work
Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows […]
How Social Media Create Organizational Meaning
Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with […]
Measuring Meaningful Differences: College Rankings and Identity
Here’s a mini-exam for you. College ranking systems are: A. A great way to sell magazines and get your publication’s name in the news B. A scam that preys on […]
Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand
What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it […]
When Will "Social Business" Become Social Change Business?
Why aren’t we be re-creating the worlds of work and commerce, as we implement and develop the social media tools that make it easier to work- together? Just a quick […]
Amazon's Pay Phrase: Behavioral Targeting or Identity Aspiration?
Has Amazon.com figured out something really personal about me? I’m wondering, because Amazon’s new Pay Phrase feature has me a bit disconcerted puzzled. Pay Phrase: Two words that mean….what, exactly? […]
Crafting Business Avatars: An Authenticity Exercise
We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last […]
Why We Want Brandividuals on Social Media
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a […]
7 Tips for Rendering Authenticity Through Social Media
As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social […]