Beyond Positioning: Establishing Authentic Optimal Distinctiveness
Every organization needs to establish optimal distinctiveness – a competitive position within your field, where you are similar enough to other organizations to be seen as legitimate, but different enough […]
How Social Media Reveals Invisible Work
Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows […]
How Social Media Create Organizational Meaning
Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with […]
Measuring Meaningful Differences: College Rankings and Identity
Here’s a mini-exam for you. College ranking systems are: A. A great way to sell magazines and get your publication’s name in the news B. A scam that preys on […]