"What if you could buy social justice?" or Does 'values shopping' really make a difference?
Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. […]
B Corporations and Employer Branding
Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at […]
Organizational Identity, Employee Branding and Political Contributions: Should you care if The Body Shop leans Republican?
The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the […]
B Corp Identity: An Opportunity for Organizational Authenticity
What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to […]
Can a for-profit business organization that also pursues a social purpose be authentic?
There are so many examples of for-profit organizations whose for-purpose actions are suspect that it’s a little scary to bring up the subject. Where do we even begin? We should […]