Authentic Competitive Distinctiveness — It's all in the details
There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full […]
Can an organization be too different?: The Strategic Value of Optimal Distinctiveness
Can an organization be too different? I spend a lot of time with organizations that are trying to strengthen the perception that they are different, so that they can distinguish […]
Is Authenticity the key to being "Meaningfully Different"?
If organizations are going to be successful at attracting good members and good clients or customers, they have go beyond showing how they are different from other, similar organizations. They […]