The Lyin', the Which? , and The Wardrobe: Palin's new clothes cost her more than $150,000
Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the […]
You don’t have to ‘live the brand’ to give the brand
“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion […]