Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand
What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it […]
Logos, Browsers, Brand Identity, and What You Value
The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation […]
Beyond an Online Dress Code: A ‘Look Code’ for Work Avatars & Employee Branding
We need to go beyond dress codes and consider “Look Codes” for the work avatars that employees use online. Online look codes will help employees translate the qualities of their […]
You don’t have to ‘live the brand’ to give the brand
“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion […]