Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir
The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. […]
Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand
What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it […]
When Brandividuals Violate Organizational Reputation: Ethics, NPR and Fox News
Media Watchdog Eric Boehlert blasts out of the gate this morning with an incisive critique of a longstanding, problematic relationship between NPR and Fox News. Please go to Eric’s post […]
Why Does Social Media Interaction Lead Us To Protect an Organization's Reputation?
I have been struggling to write a (scholarly) book chapter on Corporate Reputation, social media and authenticity. As I have been writing myself around and around the issue(s), there is […]
Why We Want Brandividuals on Social Media
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a […]
Don't Let Personal Branding Stifle your Authentic Voice
There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles […]
7 Tips for Rendering Authenticity Through Social Media
As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social […]