Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness
Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But […]
Authentic Competitive Distinctiveness — It's all in the details
There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full […]
Can an organization be too different?: The Strategic Value of Optimal Distinctiveness
Can an organization be too different? I spend a lot of time with organizations that are trying to strengthen the perception that they are different, so that they can distinguish […]
Is Authenticity the key to being "Meaningfully Different"?
If organizations are going to be successful at attracting good members and good clients or customers, they have go beyond showing how they are different from other, similar organizations. They […]
5 (More) Reasons Why Being Authentic Can Be Bad for Your Organization
Being authentic limits who your organization can attract as partners. Not every organization wants to do business with an organization that’s authentic, because authentic organizations can be demanding partners. Authentic […]