Social Media Risks: Restoring trust when your brand mascot is a killer (whale)
The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) […]
Crafting Business Avatars: An Authenticity Exercise
We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last […]