Connecting to the Company Story: Coding is Crafting for Etsy's Engineers
Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
BP's Beyond Petroleum: Hypocrisy, or caught in the act of learning?
Some people actually believe(d) that BP was making an authentic effort to move “Beyond Petroleum”. I was quite surprised to discover this early in June, in conversation with an organizational […]