Company Character Grows From Place Identity
What do start-ups and coffee beans have in common? For both, the place they grow shapes who they become. We don’t talk much about the role of place in shaping […]
Connecting to the Company Story: Coding is Crafting for Etsy's Engineers
Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an […]
Does the iPad Signal a Change in Apple's Core Brand & Identity?
If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple […]
Beyond an Online Dress Code: A ‘Look Code’ for Work Avatars & Employee Branding
We need to go beyond dress codes and consider “Look Codes” for the work avatars that employees use online. Online look codes will help employees translate the qualities of their […]