Corporate Logo Tattoos: The wrong way to wear the brand
In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way […]
Logos, Browsers, Brand Identity, and What You Value
The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation […]