Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link […]
Target: Why Organizations Should Boycott Target but Individuals Shouldn't Bother
I’m a supporter of LGBTQx rights and of organizational diversity. As an individual, I’m not likely to do much to boycott Target in response to Target’s $150,00 contribution to an […]
Implicit Complicity and "Negative Spillover": Reputation Damage from BP's Oil Spill Crisis
What do birds, beaches, and Chevron have in common? They have been “tarred by the same gush” of “negative spillover” from BP’s Deepwater Horizon catastrophe. In one of the weirder […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
Crafting Business Avatars: An Authenticity Exercise
We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last […]