BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
What's a Brandividual?
When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not […]
$819 Billion to show us that transparency is not enough
Earlier today I was mulling over a post by Rachel Happe at The Social Organization, arguing for more transparency about organizational budgets and compensation plans. Rachel asserts that “accounting is […]