Company Character Grows From Place Identity
What do start-ups and coffee beans have in common? For both, the place they grow shapes who they become. We don’t talk much about the role of place in shaping […]
Make Distinctiveness Matter by Linking It To Organizational Purpose
Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique […]
5 (More) Reasons Why Being Authentic Can Be Bad for Your Organization
Being authentic limits who your organization can attract as partners. Not every organization wants to do business with an organization that’s authentic, because authentic organizations can be demanding partners. Authentic […]