EmployER Branding vs. EmployEE Branding
Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one […]
Wearing the Brand: Good idea, bad execution by Thai Highway Police
Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and […]
Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?
(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are […]
Online Reputations and Authenticity
Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation […]
B Corporations and Employer Branding
Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at […]