Connecting to the Company Story: Coding is Crafting for Etsy's Engineers
Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an […]
Don't Tell Esty That Authenticity Is Getting "Old" — The Social Dynamic Between Crafters and Buyers is Timeless
“A deluge of vintage and artisanal products is now available online and through mass-market retailers. Has authenticity become just another fad?” Here’s a quick response to today’s New York […]
Make Distinctiveness Matter by Linking It To Organizational Purpose
Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique […]