BP's Beyond Petroleum: Hypocrisy, or caught in the act of learning?
Some people actually believe(d) that BP was making an authentic effort to move “Beyond Petroleum”. I was quite surprised to discover this early in June, in conversation with an organizational […]
Authentic Organizations Turn Green from The Inside Out
How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations […]
Faking an Identity: How Inauthentic Organizations Dress Up
Special Halloween Edition In the spirit of Halloween, a time of costumes, treats and tricks, I’m inspired to start a list of ways that organizations dress themselves up so that […]