BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
Authentic CSR: Should Dawn publicize its involvement in Oiled Bird Rescue?
Procter & Gamble and its Dawn Dishwashing Liquid are the targets of criticism and cynicism for their efforts to help the International Bird Rescue Research Center save birds who have […]