Implicit Complicity and "Negative Spillover": Reputation Damage from BP's Oil Spill Crisis
What do birds, beaches, and Chevron have in common? They have been “tarred by the same gush” of “negative spillover” from BP’s Deepwater Horizon catastrophe. In one of the weirder […]
Which is worse: Being “Authentic & Bad” or being “Bad for Being InAuthentic”?
Before reading any further, let’s take a poll: How do our results compare to the findings of a more comprehensive annual survey of the reputations of US corporations? "America’s Most […]