Action Branding: Using activity streams to authenticate identity claims
Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, […]
Use Extreme Leverage 2.0 to Change The Social World
Traditionally, extreme leverage is something organizations worked hard to avoid. Now, in the social media landscape, “Extreme Leverage 2.0” is something that evey organization should embrace. Why? Because Extreme Leverage 2.0 […]
How Social Media Reveals Invisible Work
Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows […]