Can Starbucks Touch Your Soul?
When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s […]
Authenticity: Is there an app for that?
A few weeks ago, I finally gave up my shiny-pink Motorola phone personalized with Hello Kitty stickers, and moved to the lbd of digital tools. Yes, I bought an iPhone. […]