Make Distinctiveness Matter by Linking It To Organizational Purpose
Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique […]
Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness
Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But […]