Connecting to the Company Story: Coding is Crafting for Etsy's Engineers
Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an […]
Their Need or Your Ability: Why does your organization exist?
Why does your organization exist? Was it created to meet the needs of some (external) community, constituency, or market segment? Or, Was it created to employ, utilize and engage your […]
Action Branding: Using activity streams to authenticate identity claims
Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, […]
Capturing Authenticity in Your Business Name: Dangerous Mathematicians
Over the weekend I took my family over to Brooklyn to visit our groovy friend Lizz. Part of the plan was to wander around Boerum Hill and explore (okay, window […]