Built to Deceive: When organizations intend to mislead us
What would you think about an organization that intentionally mislead its potential clients? — That advertised itself as providing a range of products or services, when in fact it only […]
MAC's Apology for Juarez Makeup Line: Effective and Authentic
It’s not often that I get to follow up a post about an organization’s disappointing actions with a post celebrating that very organization’s next step. Given how easy it is […]
Capturing Authenticity in Your Business Name: Dangerous Mathematicians
Over the weekend I took my family over to Brooklyn to visit our groovy friend Lizz. Part of the plan was to wander around Boerum Hill and explore (okay, window […]
Does the iPad Signal a Change in Apple's Core Brand & Identity?
If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple […]
Logos, Browsers, Brand Identity, and What You Value
The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation […]
It's not that hard to recognize an organization's authenticity. Even a child can do it.
“Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was […]