Personal Branding: It's Different for Girls
Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]