Action Branding: Using activity streams to authenticate identity claims
Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, […]
Be Your Own Hashtag: Name, Claim, and Fame What Matters To You
Do you ever have a good idea, but find yourself unable to execute it fully because the technology simply isn’t available? And, then, just a few short years later the […]
Personal Branding: It's Different for Girls
Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are […]