Changing the CEO at BP: It won't make a difference, except where it will
For the past 90 days and counting, we knew this day was coming. You didn’t need an Irish bookmaker to tell you that Tony Hayward’s tenure as CEO of BP […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]