Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link […]
The Best PR that $1.6 Million Can't Buy: Authenticity in Action at Zappos
Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and […]