Employee Branding at BP: Do snazzy uniforms protect the response teams?
Somebody at BP has been reading The Onion. BP has figured out that dressing their employees in groovy outfits can help build esprit, camaraderie and a even a sense of […]
Corporate Logo Tattoos: The wrong way to wear the brand
In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way […]