When the Organization Wears its Brand
The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. […]
BlogHer 09: Does Swag Pervert the Purpose?
Walking into my office this morning, I tripped over a ‘rubber bracelet cum flash drive’ that was part of the swag I brought back with me from Chicago and the […]
Authenticity: Is there an app for that?
A few weeks ago, I finally gave up my shiny-pink Motorola phone personalized with Hello Kitty stickers, and moved to the lbd of digital tools. Yes, I bought an iPhone. […]
5 Reasons why Management Professors should be reading blogs
Very few management professors read blogs about management, leadership, strategy or organizations. I have no hard data, no scientific survey, to support this claim, but I know it’s true. As […]
Peek inside an Authentic Organization: Blogging at Berrett-Koehler
Years of following industries that create culture have left me with a special fondness for book publishers. Year after year, season after season, page after page, book publishers create objects […]
Reflective Executives, Where are you hiding?
One of my blogging e-mentors asked “If you had one question about blogging that you could have answered with a magic wand, what would that question be?” I’m a big […]
Representing your organization on Twitter: A Logo or a Face?
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, […]
It's not that hard to recognize an organization's authenticity. Even a child can do it.
“Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was […]
Creating a Feminist Collaboration Agreement
New ideas, especially world-changing ideas, can be tender. Like baby chicks, they need a lot of nurturing before they blossom into full-grown birds that can safely leave the nest. Occasionally […]