EmployER Branding vs. EmployEE Branding
Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one […]
5 Features of a Great Brandividual
Humility: A great brandividual is not so caught up in beig in the spotiht that he od she forget that they are tre to serve other peole A great brandividiaul […]
Defend Your Personal Brand. Barbara Boxer shows how.
What can we learn from Senator Barbara Boxer and her interaction with Brigadier General Michael Walsh? 1. Defend your personal brand. 2. Ask to be treated in a way that […]
How are Brandividuals special?
What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ […]
Why We Want Brandividuals on Social Media
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a […]
Don't Let Personal Branding Stifle your Authentic Voice
There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles […]
When Employee Branding Hurts
Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and […]
What's your *personal* ROI as a Brandividual?
I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I […]
Attack of the TPS Report
From Time Magazine’s photo essay on workplace hijinks. Attack of the TPS Report There’s gotta be some flair in there, somewhere.
What's a Brandividual?
When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not […]