Wearing the Brand: Good idea, bad execution by Thai Highway Police
Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and […]
Authentic Organizations Turn Green from The Inside Out
How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations […]
Reputation, Beyond Authenticity
We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. […]
Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?
(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are […]
Online Reputations and Authenticity
Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation […]
A Psychological Benefit of a "Black" Organization?
Here’s a nifty psychological tidbit for you, from the social research site ContextsDiscoveries , that triggers an interesting organizational question …. It’s not just life experiences that affect mental health, […]
What if … Executive Compensation was based on Sustaining Organizational Authenticity?
I’m a big fan of linking compensation to business outcomes … as long as the amount of compensation isn’t vulgar and the right kinds of outcomes are part of the […]
Alternatives to Layoffs: One Truth and Three Lies that keep organizations from trying
After weeks of reports of one organization’s layoffs after another (leaving me to wonder who in corporate America still has a secure job) comes a brighter bit of news – […]
"What if you could buy social justice?" or Does 'values shopping' really make a difference?
Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. […]
What's Better Than Branding the Organization with the CEO?
Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding […]