Designing for Authenticity: More on the NY Jets
The December/January 2009 Issue of Fast Company has a lovely online slide-show of the NY Jets facility that follows up on the ideas in my post from September, on the 3 Things The New York Jets Can Teach You About Authenticity. ” The Jets demonstrate in their new facility ways that your organization can use its physical environment — the space where you put yourselves– to help it be more authentic.”
…You can really see why New York Jets EVP Sheehy would say: “Our building is the graduate school of football.”
The Case Against A Marriott Boycott (part 2): Marriott is not Anti-Gay
Another reason not to boycott Marriott? Marriott is not an anti-gay organization. Marriage equality activists who advocate boycotting Marriott hotels are encouraging consumers to punish the Marriott Corporation for its […]
B Corporations and Employer Branding
Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at […]
The Case Against a Marriott Boycott: Marriott is not a Mormon organization
Many GLBT-rights and marriage equality rights activists are up in arms in protest against individuals, business and institutions that supported California’s Proposition 8 to ban same-sex marriage. Letters to prominent […]
What Makes an Organization Authentically “Mormon”?
Some supporters of GLBT rights are calling for consumers who support marriage equality to boycott "Mormon Organizations". These supporters want to punish the Mormon Church (Church of the Latter-Day Saints, […]
What's Collateral Reputation Damage®?
Collateral Reputation Damage® is damage done to an organization’s reputation when advocacy by individuals or groups who may or may not be associated with the organization is interpreted by stakeholders […]
Musselman’s Applesauce Refocusing on Its Core Identity
Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of “who you are” can help your organization create a distinctive position relative to […]
If Stephen Colbert were the CEO of Zappos: Explaining a layoff to your employees
On The Colbert Report , it’s called "The Word". In Web 2.0, it’s called "transparency ". Historically, it’s called "telling the truth". As I was working on a more serious […]
Authentic Responses to Recession? Try Alternatives to Layoffs
The latest report of the Bureau of Labor Statistics states that in September 2008 alone, 2,269 companies executed a "mass layoff" . (A "mass layoff" is defined as firing at […]
The Secret to Obama's Social Media Success? The Campaign was one step behind.
Everybody’s talking about how Obama’s campaign has revolutionized politics , due in large part to the way that the Campaign employed social media. But as much as it’s true that […]