Fronting for "the Man": Can BP disarm our anger by using a Black "Teddy-Bear" Spokesperson?
There is no more incendiary question than the implicit and unspoken question that often follows the promotion of non-white and/or non-male employees: Did s/he get the job because s/he’s qualified, […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
Representing your organization on Twitter: A Logo or a Face?
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, […]
How are Brandividuals special?
What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ […]
Why We Want Brandividuals on Social Media
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a […]
What's your *personal* ROI as a Brandividual?
I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I […]
What's a Brandividual?
When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not […]