Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link […]
5 Tips About Realigning Organizations I Learned by Falling Off A Horse
(No, it was not “Get right back on.” Everybody knows that.) Sustaining organizational authenticity requires continually realigning organizational identity, purpose and action. But realigning can be harder to do than […]
Target Misses the Mark on Diversity: Corporate Donation equals Corporate Homophobia
How do you know whether an organization is racist, or sexist, or homophobic? You can use my 6 Degrees test, or you can use an even simpler method: You can […]
Should Non-Profits Buy $800 Chairs?
During a meeting in a downtown conference room at a non profit a few weeks ago, I noticed we were all sitting in Aeron chairs. These are geeky-stylish, ergonomically adjustable […]
Walmart vs Girl Scouts: South Carolina Walmart Store bans Fundraisers
When I got an email last month from a reader who wanted me to know that some Wal-marts in Arizona had forbidden ceased to allow Girls Scout Troops to set […]
8 Ways to be Authentic: Tyson Foods suggests how
Tyson Food claims that, as part of its core values, it is “striving to be faith friendly”. But, if Tyson’s handling of the brouhaha over recognizing an Islamic holy day […]
Broken promises hurt twice as much
What hurts more: (a) An offensive organizational action or (b) an offensive action that displays inauthenticity? I vote for (b). An offensive action that displays inauthenticity hurts more than an […]