Can Starbucks Touch Your Soul?
When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s […]
The 3 Inviolable Rules of Authentic Organizations
While working on some ideas in the pipeline, I realized that I have a few absolutes about what defines when organizations are being authentic. I’ve tried to whittle these down […]
Black Organizations: Authenticity through "an obligation to our own"?
What makes an organization or business authentically “Black”? By my definition, an organization is authentically “Black” not when the majority of its members or employees are Black, but when the […]
“Loving” my Authentic CSA? Good to know I’m not crazy….or alone!
Every now and then, when I think about what thinking about Authenticity does to me, I start to wonder if I’m crazy. Does anyone else get excited by “Girlcotts”, corporate […]
Authentic Food Organizations: Why I love my CSA
Spring is here, and I’m in love again… with my CSA. CSA as in “cyber-spouse avatar”? No, CSA as in Community Supported Agriculture. It’s a group of us — 55 […]
Authentic, but how? What questions would you ask this organization….
Readers- I found a great story in my local paper about a woman in my town who sings in a men’s chorus. Yes, you read that correctly–She is in a […]
It's not that hard to recognize an organization's authenticity. Even a child can do it.
“Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was […]
Gilmore and Pine's Authenticity Paradox
The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, […]