Don't Let Personal Branding Stifle your Authentic Voice
There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles […]
When Employee Branding Hurts
Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and […]
What's your *personal* ROI as a Brandividual?
I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I […]
What's a Brandividual?
When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not […]
Wearing the Brand: Good idea, bad execution by Thai Highway Police
Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and […]
Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?
(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are […]
McCain Campaign Exploits the Race of Their Hired Help
The McCain Campaign has hired Obama supporters to work as as "paid volunteers ."Â As reported by Tom Baldwin in the UK Times, and picked up by The Huffington Post […]
Organizational Identity, Employee Branding and Political Contributions: Should you care if The Body Shop leans Republican?
The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the […]
The Lyin', the Which? , and The Wardrobe: Palin's new clothes cost her more than $150,000
Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the […]
You don’t have to ‘live the brand’ to give the brand
“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion […]