Connecting to the Company Story: Coding is Crafting for Etsy's Engineers
Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an […]
3 Ways That Employer Branding Can Benefit Current Employees
It’s easy to see how Employer Branding is useful to HR departments and potential job applicants. Employer Branding, the practice of marketing images of your organization as a desirable place […]
Fronting for "the Man": Can BP disarm our anger by using a Black "Teddy-Bear" Spokesperson?
There is no more incendiary question than the implicit and unspoken question that often follows the promotion of non-white and/or non-male employees: Did s/he get the job because s/he’s qualified, […]
BP's Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony […]
Employee Branding at BP: Do snazzy uniforms protect the response teams?
Somebody at BP has been reading The Onion. BP has figured out that dressing their employees in groovy outfits can help build esprit, camaraderie and a even a sense of […]
Corporate Logo Tattoos: The wrong way to wear the brand
In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way […]
That Special Starbucks: Does the place help the people be authentic?
First it was the Siren. Then it was the Christmas cards. For a while, it’s been the original artwork by their very own baristas displayed on the walls.. And now, […]
Beyond an Online Dress Code: A ‘Look Code’ for Work Avatars & Employee Branding
We need to go beyond dress codes and consider “Look Codes” for the work avatars that employees use online. Online look codes will help employees translate the qualities of their […]
The People Make the Place Authentic
When you think about “the organization” or “your organization”, do you simultaneously overlook the actual people in it? This tension between thinking of an organization as an entity and simultaneously […]
EmployER Branding vs. EmployEE Branding
Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one […]